Viibe: Branding Case Study
Project: Revitalization of Hayden-Design, a Seasoned Commercial Interior Design Firm Objective: Hayden-Design, a distinguished Woman-Owned Business Enterprise, has been a cornerstone in Winston-Salem, NC for over 40 years, specializing in various sectors including healthcare, corporate, education, and more. Under the new ownership of Christine Fariss since 2021, the firm sought to elevate its regional presence […]
Center for Creative Leadership – DRIL
Client Testimonial: Project: The Center for Creative Leadership (CCL), a leading global provider of leadership development, chose Redding Communications to help with the marketing and development of a new specialized skills program: Driving Results Through Innovation Leadership (DRIL). Key Needs: CCL wanted the DRIL program to be centered around a creative and fun […]
High Point Cycling Classic
Project: In 2012, the Steering Committee for the High Point Cycling Classic began preparing a proposal to host the national championship of the USA Cycling Professional Criterium for 2013 and 2014. This world-class event features the best racers in America, and their choice of venue is paramount to them. Leaders saw the event as a […]
Champion Sportswear
Project: Hanes Brands, the Fortune 1000 apparel company that invented the sports bra, sought the help of Redding Communications as one the top Packaging Design Firms for its Champion Athletic Wear sports bra after reaching an agreement to sell the bra in Costco stores on the East Coast. Key Needs: The packaging for this sports […]
Cone Health – Hygiene Campaign
Project: Cone Health, like other healthcare systems around the nation, was experiencing a disturbing rise in hospital-borne infections. This resulted in longer patient stays and steadily increasing healthcare costs. Cone Health asked Redding Communications to develop a campaign to encourage hand washing, based on research showing that thorough and consistent hand washing is the best […]
Children’s Emergency Department Campaign
Project: Cone Health, a not-for-profit health care network serving the Piedmont Triad area of North Carolina, asked Redding Communications to help publicize a major expansion and renovation of its children’s emergency department. Key Needs: Cone Health wanted parents to know that the emergency department had increased its treatment space, added advanced technology specifically designed for […]
Boundary Spanning Leadership
Project: The Center for Creative Leadership (CCL), consistently ranked as one of the Top 10 executive education organizations in the world, sought the help of Redding Communications to introduce Boundary Spanning Leadership. This groundbreaking book was written by two professionals from CCL who traveled the world, compiling research to create critical tools designed to help […]