Case Studies

High Point Cycling Classic

High Point Cycling Classic

Hosting Proposal, All PR and Marketing for National Event in 2013 Project: In 2012, the Steering Committee for the High Point (NC) Cycling Classic began preparing a proposal to host the national championship of the USA Cycling Professional Criterium for 2013 and 2014. This world-class event features the best racers in America, and their choice […]

Champion Sportswear

Champion Sportswear

Package design Project: Hanes Brands, the Fortune 1000 apparel company that invented the sports bra , sought the help of Redding Communications to develop special packaging for its Champion Athletic Wear sports bra after reaching an agreement to sell the bra in Costco stores on the East Coast. Key Needs: The packaging for this sports […]

Cone Health – Hygiene Campaign

Cone Health – Hygiene Campaign

Video, posters, emails, lobby displays, flyers, information flyers/brochures and community events with Germoutski appearances Project: Cone Health, like other healthcare systems around the nation, was experiencing a disturbing rise in hospital-borne infections. This resulted in longer patient stays and steadily increasing healthcare costs. Cone Health asked Redding Communications to develop a campaign to encourage hand […]