Case Studies

High Point Cycling Classic

High Point Cycling Classic

Project: In 2012, the Steering Committee for the High Point (NC) Cycling Classic began preparing a proposal to host the national championship of the USA Cycling Professional Criterium for 2013 and 2014. This world-class event features the best racers in America, and their choice of venue is paramount to them. Leaders saw the event as […]

Champion Sportswear

Champion Sportswear

Project: Hanes Brands, the Fortune 1000 apparel company that invented the sports bra, sought the help of Redding Communications to develop special packaging for its Champion Athletic Wear sports bra after reaching an agreement to sell the bra in Costco stores on the East Coast. Key Needs: The packaging for this sports bra had to […]

Cone Health – Hygiene Campaign

Cone Health – Hygiene Campaign

Project: Cone Health, like other healthcare systems around the nation, was experiencing a disturbing rise in hospital-borne infections. This resulted in longer patient stays and steadily increasing healthcare costs. Cone Health asked Redding Communications to develop a campaign to encourage hand washing, based on research showing that thorough and consistent hand washing is the best […]

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A Place Where Bright Ideas Grow

When we moved into a World War II-era historic building in the heart of High Point, NC, we knew we had found a place where creative ideas would flourish. But we also saw that the office needed a little pizzazz to feel like home. Soon, an outside-the-box idea began bouncing around the office. How cool would it be to create a chalkboard art wall in our conference room? As is often the case, this creative idea needed direction, a strategy, a plan. We digitized the concept, mapped out placement, and then let the chalk fly. Clients remark on the amazing detail of the wall. We see it as a reflection of who we are – and the exciting things that happen when creativity intersects with strategic thinking. Click here to see the process.