Case Studies

Cone Health – Hygiene Campaign

Cone Health – Hygiene Campaign

Background: Healthcare systems around the nation are experiencing a disturbing rise in hospital borne infections. The result is not only lower patient recovery times, but steadily increasing healthcare costs. Careful research of the problem proved that thorough and consistent hand washing is the best way to prevent the spread of these costly infections. Problem: Cone […]

Champion Sportswear

Champion Sportswear

Background: Hanes Brand had reached an agreement with Costco to begin carrying their popular Champion Athletic Wear sports bra. Problem: The packaging for this sports bra had to meet Costco’s stringent product placement guidelines. The design also had to be exclusive to Costco and needed to be unique to stand out among similar products in […]

High Point Cycling Classic

High Point Cycling Classic

Background: In 2010, the High Point Cycling Classic was formed as a way to gain recognition for High Point as a vibrant city, while drawing local, state and national cycling competitors, as well as local residents and visitors, to the downtown area for a weekend of fun and excitement. Underscoring all of it was a […]